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Who we are and what we do!


We know the meaning of service – Services Family Ltd is a business based on an ethos of transparency, fairness and service and we offer small business support and insurance solutions and for events.

At the Services Family we will:

  • Support people and communities that serve or who have served;
  • Mirror the transparent, can-do attitude of the military to meet your insurance and service needs;
  • Provide access to a familiar and trusted community; peer-to-peer help, the chance to make new friends, gain skills and share experiences;
  • Offer a straight forward, welcoming experience and help improve financial understanding and wellbeing.


We will strive to provide our customers with excellent services, value for money and help for them to improve their financial wellbeing.

The Services Family Ltd @yourservice


  1. Services Family Ltd was founded on the principle that the shared community of people who serve, or have served, deserve special recognition and service to support them and their families.
  2. People admire the straightforward, straight-talking way of the UK’s armed forces and trust them to get things done, and;
  3. We will bring the same transparent, can-do attitude to the world of insurance.
  4. Our customers’ views and needs will drive our solutions.
  5. We will live the values of our service men and women and endeavour to meet the needs of all those who prize, champion or devote themselves to public service.
  6. Services Family Ltd is focussed on providing services to its community of customers attuned to their through-life journey which is often mobile and features marked career changes.
  7. We will put a face to digital business and personal insurance and credit, combining quick and easy access to trusted services from a business that shares its customers’ values and addresses their needs.
  8. Mutual respect and our personable, public-spirited approach will put each customer ‘first among equals‘.
  9. Combining smart technology with the best military traditions of responsibility and care for your data, we will build and use customer profiles to offer the best possible prices and services.
  10. Where we are able, we will help customers to improve their financial profiles.
  11. We will only work with partners who are focussed on ‘doing the right thing’ in supporting us in serving our customer base and delivering the best possible outcomes.
  12. Our people are a precious asset and they embody our spirit and we will be staffed by;
    • veterans of all ranks;
    • members of services families; and,
    • industry professionals who share our belief that integrity, discipline, loyalty and service belong at the heart of a responsible business.


Whether you’re in active service, a veteran, a partner or your loved one is in service and whatever your service, Services Family Ltd will help. Therefore, as we develop our community site we will provide:

  1. Links to our tailored, relevant and competitive insurance products.
  2. Free support and guidance on financial issues and concerns you may have. Like our business start up courses.
  3. A growing source of information and activities, designed to help you better understand your financial needs and to help you help yourself.
  4. Your feedback will tell us what you need, and we will listen and try to quickly provide those services.
  5. A business providing the transparency, fairness in insurance services.