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About Us

The Services Family Limited

We are a Veterans’ business founded to improve the access and fairness of personal and business insurance.

Our company lives the values of our military and public service.

We are supported by a community of well-established partners and associates.

Our Values


People admire the straightforward, straight-talking way the UK’s Armed Forces get things done.

Starting-up, we soon realised that micro-businesses were under-valued and less well supported – we decided to do more than offer insurance but to support the ‘new economy’.

Our brand mark is made up of three equilateral triangles stacked in formation, building a solid and stable foundation from which to start a new venture.


The three triangles are representative of our commitment, our values and the our value proposition.



Our Partners


Tapoly logo
Tapoly, a fast growing insurtech with ‘insurance on tap’.
MGAM, innovative and targeted insurance products.
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Convex, a specialty insurer and reinsurer.

Beazley, ESG focussed specialist insurer.

Services Family, proud supporter of the AFC.

Giving Back

Military Support

Services Family Ltd support the Armed Forces, both Founders are Reservists.

Tom was a Logistician and is active in Veterans and Reservist Affairs as Chair of North West Reserves and Cadets Association, Veterans Charities and advocacy.

Mike, a former full time RAF pilot, still serves as a Volunteer Reserve and flies Tutor aircraft. RAF cadets from 13+ year olds their first experience of powered flying as part of their training programme.

Free Guides & Tools

Cyber security and online fraud have become part of the modern world. Criminals try to exploit our online activity to steal our money or identity.

STAY SAFE ONLINE – a short guide to your personal online security.


If you want to start your own business, Services Family provides FREE guidance in a number of courses and information pages online.

Free business start-up courses..


cyber security on a laptop

Our Community

All those who serve or have served as members of the Armed Forces, the Police & Fire Services and the NHS deserve our respect and thanks.

Our inclusive name for them, their family and friends is The Services Family and we named our business after them.

Our community Partners

X-Forces provide start-up support and loans to ex-military.

X-Forces provide start-up support and loans to ex-military.

Military Coworker Networkers supports start-ups by spouses of military personnel.