About Us
Our Values
People admire the straightforward, straight-talking way the UK’s Armed Forces get things done.
Starting-up, we soon realised that micro-businesses were under-valued and less well supported – we decided to do more than offer insurance but to support the ‘new economy’.
Our brand mark is made up of three equilateral triangles stacked in formation, building a solid and stable foundation from which to start a new venture.
The three triangles are representative of our commitment, our values and the our value proposition.
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Our Partners
![]() Tapoly, a fast growing insurtech with ‘insurance on tap’. |
![]() MGAM, innovative and targeted insurance products. |
![]() Convex, a specialty insurer and reinsurer. |
![]() Beazley, ESG focussed specialist insurer. |
![]() Services Family, proud supporter of the AFC. |
Giving Back
Military Support
Services Family Ltd support the Armed Forces, both Founders are Reservists.
Tom was a Logistician and is active in Veterans and Reservist Affairs as Chair of North West Reserves and Cadets Association, Veterans Charities and advocacy.
Mike, a former full time RAF pilot, still serves as a Volunteer Reserve and flies Tutor aircraft. RAF cadets from 13+ year olds their first experience of powered flying as part of their training programme.
Free Guides & Tools
Cyber security and online fraud have become part of the modern world. Criminals try to exploit our online activity to steal our money or identity.
STAY SAFE ONLINE – a short guide to your personal online security.
If you want to start your own business, Services Family provides FREE guidance in a number of courses and information pages online.
Our Community
All those who serve or have served as members of the Armed Forces, the Police & Fire Services and the NHS deserve our respect and thanks.
Our inclusive name for them, their family and friends is The Services Family and we named our business after them.