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About us

The Services Family Limited

People admire the straightforward, straight-talking way the UK’s Armed Forces get things done. We want to bring the same transparent, can-do attitude to the world of financial services. That’s why we are building a company that lives the values of our service men and women and meets the needs of all those who prize, champion or devote themselves to public service.

The Services Family Ltd was founded by two ex-military personnel and the business name reflects the strong sense of community and ethos the ‘Service’ brings to people and customers. Services Family Ltd has a deep understanding of our customers’ needs and a determination to help them get the most out of their money.

Combining digital and smart technology with easy access and the best military traditions of responsibility and care, we are creating a well-run, accessible one-stop-shop for insurance. We offer the same, supportive service to all, whatever their background. Mutual respect and our personable, public-spirited approach is at the heart of our business.

Services Family Ltd will put a face to digital financial services, starting with business and personal insurance products – many specifically tailored to support the ‘services family’. As the business grows we intend to roll out quick and easy access to home-lending and consumer loans. If it makes sense in the future, we will develop all the services expected of a UK-regulated retail bank.

We will be staffed by veterans of all ranks, members of services families and industry professionals who share our belief that integrity, discipline, loyalty and service belong at the heart of responsible financial services. We are signatories to the Armed Forces Corporate Covenant.

Services Family Ltd will use customer and community feedback to develop our services and, in turn, will ensure openness and transparency in the company – A “You trust us and we’ll trust you” approach, as we strive to become one of the UK’s most responsible, reliable and trusted financial business.

Starting from scratch means we can adopt the smartest technology to create an efficient, profitable, socially responsible and efficient business for our customers. Our well-informed staff will insure that you’ll be treated as a human not a number and aim to save you time and hassle.

Our priority is to support the millions of people that make up the Services Family community in both their business and personal lives.

You can get an insurance quote for your business here and we offer Professional Indemnity (from our trusted partner Tapoly) and other useful and competitive insurance products. Our objective is to offer the most comprehensive cover at the best price for our customers.

Coming soon will be a tailored home and contents product designed specifically for active members of the Armed Forces and their families who live in Ministry of Defence accommodation. You can sign up for more information about this product on the Services Family Home & Contents Policy page.

To help customers manage their money and get the best value from it, we are developing interactive and engaging education modules and tools to improve our customers financial knowledge and financial management through awareness, education and social impact programmes. Not only will our education modules be designed for our customers’ communities but also for the National Curriculum and schools.

Our common-sense approach cuts through bureaucracy and we offer a trusted service to try to meet our customers financial service needs, whatever their background.

For more information about Services Family Ltd click here.